The Amazon operator who automates what others do manually

Ammad Khan — Amazon PPC Expert & Brand Manager
for US, UK & EU Sellers

Providing TACoS-first PPC management and full-P&L brand operations for mid-market US, UK, and EU sellers on Amazon and Walmart. Designed for multi-brand portfolio owners looking to protect net margins while scaling, this strategy aligns ad spend, inventory flow, pricing, and gross profitability. Clients gain access to an approach tested across a $5.1M+ managed annual portfolio maintaining a ~13.5% average TACoS—delivering sustainable bottom-line growth over top-line ad waste.

Book a Free Strategy Call See Results
Ammad Khan — Amazon PPC Expert
5+ Yrs Amazon & Walmart Expert
$5.1M+ Portfolio Revenue Managed
253% Peak Sales Growth Achieved
10+ International Markets Launched
100% Client Retention Rate
Amazon PPC
Walmart Marketplace
UK & EU Expansion
Helium 10
Perpetua
NARF Launch
Pacvue
DataDive
P&L Management
Brand Strategy
Amazon PPC
Walmart Marketplace
UK & EU Expansion
Helium 10
Perpetua
NARF Launch
Pacvue
DataDive
P&L Management
Brand Strategy
13.9%
YoY Portfolio Growth in 2024
~13.5%
Average TACOS Maintained
$5.1M+
Annual P&L Managed Across Brands
220%
YoY Lift on OOS Brand Relaunch
300%
Revenue Growth in 7 Months
Ammad Khan
Ammad Khan
Amazon PPC Expert & Brand Manager for US, UK & EU Sellers
Amazon PPC Brand Strategy UK/EU Launch Walmart P&L Management AI Tools SEO Listing Inventory
🌍 Contributing to global eCommerce growth
About Me

Where Strategy Meets AI-Powered Automation.

My approach is TACoS-first Amazon and Walmart PPC management for six to seven figure brands running multi-brand portfolios in the US, UK, and EU. Over 5+ years, I've managed $5.1M+ in annual portfolio revenue and the full brand P&L — from revenue down to net margin — across every business model in the space: individual sellers, agencies, and aggregators. My category range spans Health & Beauty, Female Health, Kids' OT, Home & Kitchen, Supplements, Medical Care, and Men's Grooming. Through hands-on Amazon PPC management, I've led the UK/EU expansion of 7 brands, held portfolio TACOS at ~13.5%, and delivered 215% net growth on a single brand — all while improving contribution margins across the board.

Execution stays margin-first and powered by the latest AI practices. I use AI-driven automation to audit unit economics, optimize pricing strategies, manage FBA fees, and uncover the real margin leaks that manual analysis misses. I take on just a few brands at a time so each gets senior attention — not a junior account manager. If you're serious about scaling profitably, let's talk.

✓ Amazon Sponsored Ads Certified ✓ Perpetua Essentials ✓ Amazon DSP Basics ✓ Walmart Connect Certified

Work With Me →
What I Do

End-to-End eCommerce Growth

From day-one strategy to ongoing performance management — every engagement is built around your specific margins and goals.

📊 Advertising & Growth
🎯
Amazon PPC & Sponsored Ads
Full Sponsored Products, Brands, and Display campaign build-out and ongoing management. Keyword research, bid strategy, SQP analysis, and TACOS optimization — structured around your margins.
🔎
Amazon SEO & Listing Optimization
Keyword research, listing copy written for shoppers and for Rufus and Alexa voice search, backend search terms filled with the 250 bytes that actually move rankings, and backend attribute fields set up so the ranking algorithm has the signals it needs.
🏪
Walmart Connect Advertising
Marketplace setup, listing optimization, and Walmart Connect advertising — including multi-SKU brand launches with sustained marketplace health and profitability.
📡
DSP & Programmatic
Amazon DSP campaign strategy for mid-funnel and top-funnel brand awareness — audience targeting, retargeting, and full-funnel measurement tied back to incremental ROAS.
🌍
International Launch (UK / EU / NARF)
End-to-end expansion into North America Remote Fulfillment, Amazon UK, and EU marketplaces — listing localization, compliance, pricing strategy, and launch PPC from day one.
💰 P&L & Brand Operations
📈
Profitability Audits & Unit Economics
Deep-dive into your TACOS, contribution margins, and unit economics. I find the hidden margin leaks — from FBA fees and returns to ad waste — and build a path to profitable scale.
💲
Pricing & Promotion Strategy
Data-driven pricing analysis, coupon/deal calendar planning, and competitive benchmarking — so every discount drives velocity without destroying your margin floor.
📦
Inventory Planning & FBA/WFS Optimization
Prevent costly OOS events and overstock. Replenishment modeling, storage fee optimization, and coordination with supply chain — tied directly to your brand's P&L health.
🤖
P&L Reporting, Forecasting & AI Tools
Custom P&L dashboards, revenue forecasting, and AI-powered audits that pull insights from SQP data, ASIN trends, and competitor analysis — giving you full visibility from revenue to net margin.
Proven Results

Case Studies

All Case Studies →
HEALTH
Health & Beauty
+215%
Amazon PPC · P&L Optimization
From Flat to Flying: 215% Net Revenue Growth with Improved Margins
A Health & Beauty brand stuck in plateau with shrinking margins. Restructured PPC architecture, fixed conversion blockers, renegotiated FBA strategy, and rebuilt pricing. Result: 215% net growth, TACOS cut from 19% → 12%, and contribution margin improved by 8 points.
OOS
Brand Relaunch
+220%
P&L Recovery · Inventory · PPC
Rescuing an OOS Brand: 220% Sales Growth with Margin-First Relaunch
A brand devastated by out-of-stock lost velocity, ranking, and profitability. Rebuilt from near-zero: restructured supply chain to prevent future OOS, set new pricing floors, and deployed targeted ad spend. Monthly sales grew 220% from trough to peak while maintaining positive net margins from month two.
UK/EU
International
25% Portfolio↑
UK / EU Expansion · P&L Planning
7 Brands, 3 Regions: 25% Portfolio Growth with Full P&L Visibility
International expansion of 5 brands into NARF, Amazon UK, and EU — each launch built on a full P&L model accounting for VAT, cross-border fees, and localized ad spend. Every market turned contribution-margin positive within 90 days.
Real Accounts. Real Numbers.

No Mock-Ups. No Stock Charts.

These are live screenshots from actual accounts I've managed. The numbers speak for themselves.

Walmart Ads · Performance Summary
May 2024 – May 2026 · walmart.com

A CPG product line competing head-to-head with established retail giants — where every dollar of ad spend must outperform brands with brick-and-mortar pricing advantages.

$4.17
ROAS
$382K
Total Attributed Sales
$91.7K
Ad Spend Managed
55.8M
Impressions Generated
Walmart Ads Performance Dashboard — ROAS $4.17, $382K attributed sales

Screenshot from Walmart Ads account

Walmart · Account Sales Summary
Jan 2024 – May 2026 · walmart.com

A 500+ SKU medical products portfolio navigating strict compliance requirements and frequent listing restrictions — managed end-to-end from advertising to full P&L accountability.

$1.04M
GMV
86K
Units Sold
78.7K
Orders
$12.15
Avg Unit Revenue
Walmart Account Sales Summary — $1.04M GMV, 86K units, 78.7K orders

Screenshot from Walmart Seller Center · Account sales summary

Amazon P&L · Sellerboard · 4-Year View
Oct 2021 – Nov 2025 · Amazon.com

A high-volume brand with a lean catalogue — fully suspended for a month, then relaunched from zero to sustained profitability with rebuilt P&L controls.

$6.07M
Total Sales
$1.12M
Net Profit
18.51%
Net Margin
230K
Units Sold
Sellerboard P&L Dashboard — $6.07M sales, $1.12M net profit, 18.51% margin

Screenshot from Sellerboard · Amazon.com account · 4-year P&L

International Expansion P&L · USA → UK/EU
Jan 2023 – Mar 2025 · All Marketplaces

A highly-niched Female Health brand expanded from the USA to UK/EU — navigating strict compliance requirements and advertising restrictions to build a profitable international presence from the ground up.

€1.54M
Total Sales
€287K
Net Profit
18.62%
Net Margin
11.01%
Real ACOS
International Expansion P&L — €1.54M sales, €287K net profit, 18.62% margin

Screenshot from Sellerboard · International Expansion · UK/EU P&L

What Clients Say

Trusted by Brands That Scale

Real results, in their words.

★★★★★
Ammad rebuilt our entire PPC structure and grew net revenue 215% in a year — without blowing up our margins. He's the rare consultant who actually understands the P&L.
JD
Jane Doe
Founder, Health & Beauty Brand
★★★★★
We were dead in the water after an out-of-stock crisis. Ammad's relaunch sequencing brought us back to 220% YoY. The man works with surgical precision.
MS
Mark Smith
Brand Manager, CPG
★★★★★
The SQP dashboard Ammad set up saved us thousands in software fees and gave us insights our old agency never surfaced. Genuinely ahead of the curve.
AR
Aisha Rahman
Ecommerce Lead, Private Label
Insights

eCommerce Intelligence

All Posts →
SQP
Strategy
May 2025 · 8 min read
How We Grew a Health & Beauty Brand 215% Using SQP Data That Competitors Ignore
Most sellers look at their SQP reports wrong. Here's the exact keyword framework we used to find untapped demand, cut wasted spend by 31%, and double the conversion rate within 90 days.
PPC
PPC
April 2025 · 5 min read
The TACOS Trap: Why 15% Looks Healthy But Kills Your Brand
TACOS alone is a vanity metric if you don't understand the underlying contribution margin. Here's how to reframe it.
AI
AI Tools
March 2025 · 4 min read
The Free SQP Dashboard — Why It Exists and How to Use It
An open-source tool for sellers who can't afford $500/mo data platforms. Full walkthrough of features and the problem it solves.
Free Download
The 12-Point Amazon PPC Audit Checklist

The same framework I use to find wasted spend and structural leaks in any account — distilled into a checklist you can run yourself in an afternoon.

  • Spot the 5 most common bid-strategy leaks
  • Catch keyword cannibalisation before it costs you
  • A margin-first way to read your TACOS

✓ Check your inbox — the checklist is on its way.

No spam. Unsubscribe anytime.

The Margin Memo
Margin-First Amazon Insights, Twice a Month

Short, opinionated breakdowns on PPC strategy, P&L discipline, and the AI tools I'm releasing — written for operators who'd rather see the data than the hype.

  • Real teardowns, not recycled "tips"
  • Early access to new tools I release
  • 2 emails a month — that's it

✓ You're in. First issue lands soon.

Join sellers getting sharper every month.

Common Questions

Frequently Asked Questions

Directly. I run the account myself — bid changes, campaign structure, budget calls — not a strategy memo handed to a junior team. You deal with me, not an account manager layer.

Full Sponsored Products, Sponsored Brands, and Sponsored Display build-out and ongoing management: keyword research, bid strategy, SQP analysis, budget allocation tied to TACoS rather than just ACOS, and competitor monitoring. Reporting ties ad performance back to net margin, not just clicks and spend.

Most accounts start between 18-25% TACoS and settle into the 12-15% range within 90-120 days of a restructure. I track TACoS over ACOS because ACOS alone can look great while organic sales quietly erode — TACoS shows the whole picture.

My focus is PPC and P&L management, not listing copywriting. I do flag conversion blockers and listing issues I spot in the account — broken variations, weak main images, missing backend keywords — and coordinate with your listing specialist if you have one.

No lock-in contract — it's a month-to-month retainer. The real qualifier is account size: I work with sellers doing $50k+ in monthly revenue on Amazon or Walmart, and take on 3-4 brands at a time so each gets direct attention.

Book a free strategy call. I look at your account and tell you honestly whether I can move the needle — if it's a fit, we scope a retainer to your account size and get started.

Let's Work Together

Ready to Scale Your Brand?

I take on just 3–4 brands at a time, so every account gets senior attention — not a junior hand-off. If you're doing $50k+ monthly on Amazon or Walmart and want serious, accountable growth, let's talk.

✓ Amazon US, UK, EU ✓ Walmart US ✓ $50k+ Monthly Revenue ✓ No Lock-In Contracts
📩 Email Me Directly LinkedIn Profile

Average response time: under 24 hours